MORE TH>N just a college
Monday, 21 November 2016
Business students from Seevic College are working with MORE TH>N Insurance in a national campaign to coincide with Road Safety Week 2016.
As part of the college’s new College Company Insight, MORE TH>N tasked the students with uncovering the impact of peer pressure on young drivers.
Made up of BTEC Level 3 Business students Kimberley Kenny, Chloe Denby, Ellis Pearce, Harrison Sprules and Steven Blows, Insight attained their research through a survey and numerous focus groups with other 17-19 year olds – questioning over 500 young drivers in total.
Presenting their findings to colleagues from the RSA Group – the umbrella company of MORE TH>N - and Cow PR, Insight highlighted that nearly half (49%) of young drivers said that they considered their friends to be distracting and/or disruptive passengers.
Having only launched its College Companies earlier this month, this brief was a huge benefit to the students at Seevic, based in Runnymede Chase, Benfleet.
Currently Business students study a unit on market research throughout their two-year course, however MORE TH<N’s project brought this unit to life for the students.
Harrison Sprules, 19, from Westcliff-on-Sea, said: “Working as part of Insight with the RSA Group has allowed us to relate real-life experience to our coursework.
“Having the background knowledge of this project will enable us to progress further in our course.”
Seevic College has created two College Companies – Live Creative and Insight. Students from the Art & Design faculty will work as part of Live Creative on briefs set by real companies. This could involve anything from graphic design to 3D digital modelling, filmmaking, photography and music production.
Business students working as part of Insight offer services including market research, mystery shopping and event management.
By working with real clients in a professional environment, students will not only gain valuable work experience and examples of finished work for their portfolios but they will also develop employability skills and prepare for the world of work.
Earlier this month, the college invited local business owners and art organisations to meet students and hear more about the College Companies at a launch event.
Several local organisations including the Federation of Small Business and Essex Chambers of Commerce attended the evening with prominent local businesses.
The guests heard from Tad Blower, Head of Learning (Creative Arts), Phil Stone, Insight Lead, and Seevic College Principal Dan Pearson.
Principal Dan Pearson said: “Our College Companies give students the chance to work on real life projects and gain valuable experience in the working world. The projects given to our young professionals are exactly what they would receive if they were working in design, business, or any of the related industries. Not only do we provide an excellent service to businesses, whether that is filmmaking, design or market research, our students can use these projects as examples to show to future employers.
“We have a professional business environment for our Insight company and Live Creative has the use of a design space as well as a purpose-built TV studio.
“This is what Seevic College is all about. We are here to give our students a strong foundation and make sure when they leave they do so with the skills employers want.”
Both College Companies have already completed numerous projects successfully and received excellent feedback.
Live Creative produced promotional videos for Angus Browne, founder of Browne’s Bootcamp. The creatives visited a bootcamp session in Belton Way, Leigh, and created clips for the business which were published on its website and YouTube channel.
Mr Browne said: “The group came to do some filming a number of times while we were training on the field, beach or on road. They were keen, positive and also very creative which is very important in the outdoor world.”
Following on from Insight’s work with the RSA Group, its Global Connected Insurance Director Kenny Leitch said: “We were very impressed with the degree of professionalism and expertise that the students of Seevic College showed throughout the peer pressure project. Their attention to detail and sheer hard work have generated some truly enlightening results which will help inform our work as we continue to encourage parents and students to adopt telematics in their cars.
If you are interested in working with Insight or Live Creative on a project for your business, please call 01268 756 111 or visit www.seevic-college.ac.uk/insight or www.seevic-college.ac.uk/live-creative respectively.
Alternatively, join the college at their next Open Evening on Tuesday 22 November, 5.30-8pm; pre-book online now or just come along on the night.