Seevic students design new logo for national ambulance service

Friday, 09 January 2015

Ambulance Logo CompetitionVisual Design students at Seevic College have created new logo designs to be featured on Ambulances across the country.

The Thames Ambulance Group approached the College in November 2014 to propose the project, and students on the Level 3 BTEC Extended Diploma in Visual Design were eager to take up the challenge.

The initial brief called for a redesign of the Group’s existing logo for use on its fleet of ambulances across the country, and students were asked to come up with new designs to help emphasise Canvey-based Company’s commitment to providing high quality, patient-centred services.

Another criterion of the brief was a suggestion to consider a move away from the existing and traditional “Rod of Asclepius” over a “Star of Life” emblem, in favour of something more contemporary that would resonate with service users.

During the course of the project students conducted extensive research into the different types of logos used by ambulance services from around the world, as well as the Company’s existing design, on route to creating their pitches. 

CEO of Thames Ambulance Group, Margaret Serna, returned to Seevic to judge the final logo drafts – assisted by her Executive Assistant Lesley Rayner, Rebecca Harris MP, and Deputy Mayor for Castle Point Andrew Sheldon – a month after the brief was set.

After seeing all of the students’ presentations, the judges deliberated for twenty minutes as they struggled to settle on an overall winner. The quality of the designs made such a judgement impossible for the panel, and the decision was taken to expand the parameters of the competition to include the top three designs into Thames Ambulance’s corporate identity – an honour only intended for one design originally.

Margaret Serna explained: “The students might have thought it was a hard job presenting to us, but it was actually a much harder job choosing between them! I would love to come back to Seevic College with some further projects in the future, as our organisation covers a number of different businesses around the country, and I’m really looking forward to working with you again in the New Year.”

Margaret went on to explain how the logos of all three prize-winning students will now be incorporated into redesigns of the Group’s logo – on the uniforms of two different staff groups, as well as on ambulances – and told the students how each of the selected logos would be used.

First place went to Luke Griffiths, with a prize of £100.00; his design will be featured across the Group’s fleet of ambulances and other patient transport vehicles, as well as on corporate letterhead and digital media. Second place went to Georgina Warren, with a prize of £50.00; her design will be used on the Service’s non-emergency staff uniforms. Third place went to Luke Bailey, with a prize of £25.00; his design will be used on the uniforms of high dependency journey staff.    

If you want to find out more about studying at Seevic, you can attend the College’s next Open Evening. You can also learn more about Creative Arts at Seevic here, and view the department's new promotional video. 

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