Seevic

Following in the footsteps of Gok Wan and Trinny and Susannah, the College has dusted itself down, taken a good look at itself, and smartened up its brand.

Its previous logo was thirty years old, and by anyone’s standards its ‘wardrobe’ was in need of an update.

Principal and Chief Executive, Sarah Wright, explains: “It’s not just about the logo, although visual symbols are important, it’s about who we are, how we behave and what we want people to understand about us. We’ve come a long way in the last 30 years and we need to project that.”

Seevic College started out in the 1970s as a Sixth Form College, catering for young people and offering mainly A-levels; now the College is a General Further Education (GFE) College, delivering all types of learning to students from as young as 14 years old to those of retirement age and every age in-between.

The College’s services have changed too, it still offers traditional A-levels, but it also offers vocational qualifications, apprenticeships, higher education and professional qualifications to thousands of individuals and businesses in the local community and further afield. The College has moved on, almost beyond recognition, and this rebrand the College hopes, will help to reflect that.

Seevic College has consulted widely on its new brand and used the views generated from that consultation. The new branding incorporates a distinctive new logo, a modern corporate colour and most importantly a new vision and set of values for the College and its staff and learners to champion.

Andrew Westoby, Head of Marketing & Communications said: “The whole rebrand has been a valuable exercise. We have consulted with staff, students and our wider stakeholders. We used our findings to plot the College’s future: Where we are now, what we want to become and how we’re going to get there. The rebrand and our new logo will help to galvanise our purpose within our own organisation and help us to communicate those messages to our wider community.”

Principal and Chief Executive Sarah Wright launched the new branding internally in June.